In the Nielsen study, what percentage of respondents trusted testimonials from strangers?

In the Nielsen study, what percentage of respondents trusted testimonials from strangers?

• A. 10%
• B. 25%
• C. 60%
• D. 70%

Answer: (D)

Trust in what others say acts as social proof that guides decisions online. In Nielsen's study, a clear majority of respondents indicated they trust testimonials from strangers, with about 70% confirming this trust. That level shows how powerful peer reviews and user testimonials are, because they come from real experiences rather than promotional messaging and are perceived as more credible. The smaller figures would imply much less influence, which doesn’t match the strength of peer-generated feedback observed in the study.

Trust in what others say acts as social proof that guides decisions online. In Nielsen's study, a clear majority of respondents indicated they trust testimonials from strangers, with about 70% confirming this trust. That level shows how powerful peer reviews and user testimonials are, because they come from real experiences rather than promotional messaging and are perceived as more credible. The smaller figures would imply much less influence, which doesn’t match the strength of peer-generated feedback observed in the study.